Once started, one can't quite stop working — this treadmill simply never ends. So, if any of your near and dear ones are swamped, put whatever they're doing on halt and indulge them with something pleasant and surprising—like the experiences you can find on bodo.ua.

Before delving into the creative process for this campaign, we conducted numerous interviews, which showed how hard it is for the busy bees to find a little time for themselves. Moreover, we understood, how important it is to help those dearest to take some time off now and then. This is how our strategic message appeared: ‘ Indulge your dearest people’.

To get on the bodo website those especially busy viewers, we came up with a special format of social media videos. Oh, look, here are they: